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Wednesday, July 11, 2007

Teeth Marks.

Lisa Rienermann

This is the hotness. Beautiful idea, and the execution is right on. The "d" and the "k" are my personal favorite. I know this image is alittle small, however you can get a slightly larger version if you head to the link. You can also buy a book if you are really into it. Of course, besides all that, the site in a different language so i can't even begin to understand where they are going with the product.

Brand New. This sort of stuff always interested me. The name is dead on; a site about updated logos. Get it? I LOVE to see a logo get "updated." Some need it, others never did, and their commentary on many of the logos is damn truth. "If it's not broke don't fix it." The trend of gradients, transparencies, lower-case letters and alike escapes me. AT&T is a perfect example of all of these fopa's.
Brand New's latest post is about "Armor All". Ironically, i had just bought some wipes for my car and commented to myself how the logo is different, and i feel much, much better.

I'm in the slow process of rebranding myself. Maybe you will see evidence of that soon.

Also, I have been putting off posting about this project they are calling "1-18-08", aka "Cloverfield" for some time now. With the buzz thats going around right now, you have no doubt already heard about it. But i will get into some great deal later... just not now.

edit: i need to start reading these posts before i publish them. god, i suck.

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At July 11, 2007 12:24 PM , Blogger RCOMIRE said...

good post.

At July 11, 2007 1:46 PM , Blogger taylor said...

i LOVE Brand New. They just posted a good article on the Payless re-branding. And I must say, I really like that Coca Cola's taken a step back and is sticking with a more simple, traditional look.. MUCH better.


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