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Tuesday, August 14, 2007

Scorch the Earth

How do you keep selling a product that seemingly has only one direction; storage (namely water storage)? Well, you put shit in it and hope to God someone buys it. Lucky for them, they have a certain look and appeal to them, at least from my thinking. The description label is a nice clean design. The content on the other hand, i feel is boardering useless to have in a bottle. The themes are; Auto, First Aid, Prepairedness (shown above), Heat, Dog, and Kids. First, I don't know if Prepairedness is a word. Second, I don't see the need for a Nalgene in a car kit. Third, the contence could use a little work on some of them. For instance, drink mix for kids was to much of a stretch? Due to imitators, i would care to take a guess that there sales have not really sky-rocketted since it's premiere, so kudos for trying something new with your classic bottles.

I'm not sure, but i thought about starting to seperate each post by topic, which would mean for more posts (in turn the older one would disapear quicker), but less confusion on what the posts are actually about. Rather than a hodge-podge of whatever comes to my mind. What does everyone think?

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At August 14, 2007 5:33 PM , Blogger HEATHER said...

l.l. bean makes a kit like this for hikers that is actually useful, its meant to be a gift set. those things just seem like that company got a bunch of naglenes on sale and were like, hey preparedness kits galore!


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